Vestiaire's Brand Approved buyback programme with Alexander McQueen is part of the online reseller's mission to make the fashion industry more circular.
Earlier this year online reselling platform Vestiaire announced their Brand Approved buyback programme with Alexander McQueen.
Pieces from past seasons can be returned to participating Alexander McQueen boutiques— where they will be inspected and authenticated before being resold on Vestiaire—in exchange for store credit to shop the brand’s new collections.
Brand Approved is a part of Vestiaire’s mission to make the fashion industry more circular. "There is an urgent need to address the way we currently produce and consume fashion," Vestiaire Collective Co-founder and President Fanny Moizant said in a statement.
"Vestiaire Collective's 'Brand Approved' programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity, “ Moizant added.
"There is an urgent need to address the way we currently produce and consume fashion"- Fanny Moizant
The partnership is the programme’s first, with the goal of providing resale service for other brands too, and hopefully helping to fuel the circular economy in fashion. Previously, The RealReal launched its Circular Economy Programme with Stella McCartney in 2017, giving store credit in exchange for consigning, and in 2019 it also forged a partnership with Burberry.
Global Fashion Agenda predicts that clothing consumption is set to rise 63% by 2030, but today we wear our items 40% less than 10 years ago according to the Ellen MacArthur Foundation report. We need to reduce our consumption, and resale is one way to do this.
Check out our favourite vintage pieces from the Vestiaire x Alexander McQueen Brand Approved selection.