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Exciting Vegan Beauty Brands

Find your fave dupe from these fantastic vegan and cruelty-free brands, and feel great (and look good) knowing that no animal suffered.

Image: Hourglass cosmetics

With so many great vegan and cruelty free brands on the market, there’s really no excuse to buy from brands who still test on animals or use animal derived ingredients.

Check out these five fantastic 100% vegan and cruelty-free certified beauty brands. No crushed cochineal insects to get that bright shade of red for lipstick and blush, no lanolin, or shark derived squalene. No compromise, no exceptions to any of the products. And what’s more, these brands are free of phthalates, parabens and other toxic ingredients and skin irritants.

Find your fave dupe from these fantastic vegan and cruelty-free brands, and feel great (and look good) knowing that no animal suffered.


This US based indie makeup brand is shaking things up in the beauty industry. Not only is it 100% vegan and cruelty-free, but MOB Beauty is revolutionizing the way we consume beauty products. All of their products have refillable, reusable and recyclable packaging and are made from at least 50% post-consumer recycled content, with a mission to hit 100% PCR for all their packaging (their mascara refill is already 100% recycled). Compacts and palettes are infinitely customizable by you, so you won’t have that odd eyeshadow hanging around untouched. And, their products are also clean and sustainable so you won’t find nasty phthalates, parabens, nylon, carbon black or non-RSPO palm oil in their ingredients list. Their eyeliners and intensely pigmented shadows are great for sensitive skin! Clean formulas that actually perform at the pro makeup artist level.


Made in Los Angeles in small batches, Johnny Concert defies the crunchy granola expectation of cruelty-free and clean make-up. This is beauty that rocks! No parabens, phthalates, formaldehydes or PEGs, but packed with nourishing plant-based ingredients like shea butter, organic oils from green tea, apricot, evening primrose and hempseeds. Build your own palette of vibrant Amplified Eyeshadows, and check out their heavy-duty, smudge-proof Maudit lip paints with colours ranging from au naturel to goth vamp.


Founded by a former Product Developer and Head of Sustainability at Sephora, ATHR ticks a lot of boxes. Vegan. Cruelty-free. Sustainable. Ethically and fair-trade sourced ingredients. On top of that, the brand eschews over 2700 potentially carcinogenic and toxic commonly used beauty ingredients from their formulas. All their production facilities ensure the ethical treatment of workers and they never use ingredients produced with child labour (like a lot of mica is). Products are infused with nourishing ingredients like moringa seed oil, prickly pear seed oil and shea butter. And their eyeshadows (encased in recyclable aluminium pans) are infused with crystals like Rose Quartz, Diamond, Amethyst, Tourmaline, Ruby, Amber, Topaz, and Sapphire to recharge, brighten and reenergise the skin and spirit.


Non-toxic, high-performance, vegan and luxe! Roen’s products formulas meet the European Union’s standards for clean cosmetics, which are the strictest standards of clean beauty in the world. They’re formulated without talc, parabens, nano particles and silicones, and are also gluten free. Super shimmery metallic eye-shadows with high payoff use 100% responsibly sourced mica, and multitasking highlighter sticks are infused with hyaluronic acid to hydrate, smooth and plump skin, and good-for-your-skin plant-based ingredients like broccoli seed oil. The brand has also partnered with TerraCycle's Zero Waste Box platform to recycle their packaging.


You can’t create vegan beauty list without mentioning Hourglass cosmetics. Highlighters and foundations are beauty industry faves, but we also love their Vanish Airbrush concealer which is long-wearing, waterproof, smudge-proof, offers unbeatable coverage and requires only a tiny amount to hide those eye-bags. And their Unlocked Satin Crème Lipstick in Red 0 features a patent-pending vegan ingredient that replaces the industry's go-to red carmine pigment produced from crushed female insects. If you love a bold red lip, this is the lipstick for you. Their customisable eyeshadow palettes are crafted from tin and post-consumer recycled (PCR) plastic, and each individual eyeshadow pan is made from recyclable aluminium. Plus, 1% of all Hourglass cosmetics profits are donated to the Non-Human Rights Project.


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